METAVERSE & WEB3-RESEARCH BY HYPE
The metaverse and web3 present new routes for innovation and unlocking growth, allowing brands to engage audiences with unexpected and transformative experiences.
Hype Research decodes the breakthrough go-to-market and growth strategies of leading brands entering the emerging space of web3
All reports are free to download with new reports released on an ongoing basis.
CHARTING MUSIC'S WEB3 PATH
In this report Hype Research shares a comprehensive analysis encompassing over 70 music NFT projects using Sgnal's web3 brand explorer platform, coupled with insightful interviews with industry innovators like P00LS, NUE Agency and Pixelynx
DISTILLING FOOD & BEVERAGE'S WEB3 FORMULA
Hype Research has meticulously examined the ventures of 30+ F&B brands in Web3.
In this report, we share key learnings and actionable insights to help brands meet community needs in a fast-changing cultural and consumer landscape.
UNBOXING NIKE’S GAME-CHANGING WEB3 PLAY
Nike’s entry into NFTs outpaced those of other major brands, landing it on top of the earnings leaderboard
Learn how Nike has been one step ahead in its unique Web3 run, fusing phygital NFTs with NFC and AR tech
EXPLORING BRAND ACTIVATIONS IN THE METAVERSE: ROBLOX AND DECENTRALAND
Metaverse brand activations are being recognised for their power to reach and engage global audiences
Explore how metaverse platforms are being leveraged by leading brands to shape new audience experiences
UNPACKING LOUIS VUITTON'S WEB3 STRATEGY
Louis Vuitton’s vision for web3 leveraged immersive gameplay, NFTs and the work of a famous digital artist
Examine how the world’s most valuable luxury brand took a web3 journey and brought millions along with it
CRACKING OPEN BUDWEISER'S ENTRY INTO WEB3
Budweiser is distilling long-standing brand associations in music, sports and entertainment for the metaverse
Discover how the largest brewer in the US is taking a refreshing approach to tap into the potential of web3
NFT NYC 2022 REPORT: SAMSUNG, COACH, MALAKAI, GUCCI, PUMA, D&G & SHOPIFY
NFT.NYC has positioned itself as the leading event at the intersection of NFTs, the metaverse and web3
Learn how pioneering brands are leveraging NFT.NYC with insightful web3 activations
EXPLORING ADIDAS'S LEAP INTO WEB3
adidas is a web3 frontrunner that has translated the hype around limited-edition physical drops to NFTs
Explore how adidas has built exclusivity and anticipation to maintain its momentum in web3
GUCCI'S JOURNEY INTO WEB3 AND THE METAVERSE
Gucci recognised the potential of web3 early on and its foray into the space set a benchmark for luxury fashion
Examine how the fashion icon emerged as one of the most disruptive traditional brands in web3